“Make our product float” is an appealing starting point for a hologram animation. It is not yet enough information for a designer to choose the right subject, prepare the files or know when the work is finished.
A short creative brief turns that idea into a deliverable. You do not need a long presentation. One page with the intended location, source assets, message and acceptance checks can prevent rounds of revisions that solve the wrong problem.
Describe where the animation will be seen
Begin with the actual display model and installation setting. Is this a shop window, a counter behind staff or an exhibition stand? Describe the usual viewing position and whether visitors will be walking past or stopping to look. Include a photograph of the planned setting if you have permission to share it.
Do not ask the designer to infer hardware from the phrase “hologram fan.” Send the relevant manual or confirmed export requirements. If you have not chosen a display, say so and make final export settings a decision to confirm rather than a guess.
Keep creative production separate from installation approval. The animation brief does not replace the device's mounting, guarding, clearance or operating instructions.
Give the loop one job
Finish this sentence: “After seeing the display, a visitor should know ___.” A café might want people to notice one seasonal drink. A retailer might want visitors to recognize a featured product and ask where to find it. An event team might want attendees to understand which demonstration is available.
Now choose the one subject that best serves that job. If the brief lists a product, logo, slogan, price, address and six features with equal priority, make a ranked list. Decide what can live on a nearby static sign instead. The designer needs permission to simplify without guessing which information matters most.
Separate supplied assets from work you are requesting
List what you already have: a logo file, product photographs, a finished 3D model, packaging artwork or an existing animation. For each item, record the format, who supplied it and whether you have permission to use it in this project.
A product photograph and a production-ready 3D model are different starting points. Ask the designer to identify any additional modeling, retouching or background-removal work before pricing the job. If an object must be shown from the back, provide that reference rather than expecting the missing view to be invented accurately.
Keep a separate list of elements that must remain exact, such as a product's shape, label wording or approved brand color. State whether simplified illustrative treatment is acceptable. That is particularly important when the animation will sit beside a real item.
Sketch the sequence in three simple beats
Use three sentences: how the subject appears, what it does and how the loop returns to its beginning. For example, a product settles into view, turns gently to reveal its shape and returns to its opening position. This is a proposed structure to discuss, not a universal timing rule.
Specify whether text is necessary. Supply the approved wording rather than asking the animator to improvise an offer. If a promotion has an end date, put it in the brief and decide who will replace the content afterward.
Also say what to avoid: rapid cuts, a busy background, an unapproved price or movement that hides the main product. A useful reference describes the quality you like, such as a slow rotation or restrained color palette, without asking for another creator's work to be copied.
Confirm technical delivery before the final render
Our hologram software and file guide explains preparation for INNAYA displays, including square composition, a black background and keeping important content inside the display circle. Share the guide alongside the instructions for your exact model, and agree on the delivery settings before rendering.
Ask for a preview early enough to change composition. A laptop preview can help reveal an awkward crop or unreadable wording, but it does not replace checking the animation on the intended display. Agree who will perform that test and how feedback will be recorded.
The deliverables list should identify the final playback file, any requested still preview and whether editable project files are included. Discuss usage rights, licensed fonts or stock assets and future edit costs with the supplier before committing. Keep those answers with the brief.
Use a review checklist that ends the revision loop
- Does the animation show the agreed subject and only approved wording?
- Are recognizable product details faithful to the supplied references?
- Does the composition remain inside the usable display area?
- Does the loop restart cleanly on the actual device?
- Can the intended viewer understand the message from the planned position?
- Are filenames, versions and handover files clear?
Choose one person to consolidate feedback. “Use the larger product from version two and keep the slower turn” is more actionable than a stream of separate opinions.
Save the approved brief with the final files. When the next promotion comes along, you can reuse the decisions about the display and delivery while giving the new animation its own subject and purpose.